I’m Going To Be Brutally Honest With You…
At the end of each month, ChiroTrust gets a handful of new members (towards the end of their first 3 months) calling to stop their free trial.
Virtually every time (and like clockwork), their justification is one or more of the following…
• A sick family member
• Death of a loved one
• CA quit
• Construction in front of office
• Phone problems
• Can’t figure out their EHR
• Only have their emails in their management software and can’t get them out.
• Insurance reimbursement issues
• “Don’t know what to do first”
• Too broke
• Too busy
• “Too much going on right now”
In my experience, the truth is that “Any excuse is a good excuse” — meaning, it doesn’t matter what the reason is, it’s merely an excuse.
Listen, every day we all have things that pop up in life that we have to deal with.
But the reality is that you chose to own a business. Owning a business requires you to take steps to grow your business, especially when you don’t want to or don’t think you can. (This is exactly what differentiates successful ChiroTrust members from everyone else.)
So, if you’re waiting for the right time to implement, stop wasting your time. The right time is never going to come when you have the time, money, energy, opportunity, desire, support from your friends and loved ones, etc..
It’s NEVER going to happen. Ever.
It’s never the right time.
We can choose to be a victim of circumstance or fight for what we want and fight hard. Now is the time to finally take 100% responsibility for your practice.
You can make money or excuses but you’ll never EVER simultaneously make both.
“Failure” and “Struggle” is part of success. You won’t succeed without it.