00:00 – What “If everyone is your market, no one is your market” really mean?
09:39 – What is way better, less expensive, and more effective than “buying a list”
25:57 – Fees and “Going negative”
33:39 – Letter review
46:00 – Who will I go the extra mile for?
46:25 – Should you market Chiropractic on your personal FB page?
49:16 – Multiply by Subtracting!!!!!