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Interesting Studies

What to Wear Today? Effect of Doctor’s Attire on The Trust and Confidence of Patients.
Wearing professional dress (ie, a white clinic jacket with more formal attire) while providing patient care may favorably influence trust and confidence-building in the medical encounter.
https://member.chiro-trust.org/practice-procedures/white-clinic-jacket/

Back Pain Patients Seek Pain Relief Over Function.
Pain relief is a greater concern than mobility among individuals with a common low back condition called spinal stenosis. Spinal stenosis occurs when the vertebrae, disks, joints, and ligaments of the spinal column break down, causing the spinal canal to narrow, resulting in pain, tingling, and numbness in the lower back, buttocks, and legs. Researchers found that when sufferers of lumbar spinal stenosis where given a choice between a treatment for pain relief or a treatment that would help them stand and walk, the vast majority chose to ease their pain. Lead author Dr. John Markmann writes, “There has long been a debate in the medical community over striking the right balance between pain relief and physical function… While physicians have leaned toward the need to increase mobility, this study shows that patients have a clear preference for pain relief.”
Neurology, September 2015
http://www.neurology.org/content/85/14/1250

Daily Communication Can Improve Patient Health.

Proof why daily communication works so well (BTW – Emailing the ChiroTrust daily patient emails work even better):

Sent on a regular basis, text message reminders about the benefits of a healthy lifestyle can help patients with heart disease improve their overall health. In this study, 350 patients received four text messages per week that encouraged healthier habits while 350 patients in a control group did not. After six months, the research team found those who received text messages were generally more successful at losing weight, lowering their blood pressure, improving their cholesterol levels, and curtailing their tobacco use.
Journal of the American Medical Association, September 2015
http://jama.jamanetwork.com/article.aspx?articleid=2442937

 

Patient with Chronic Conditions Are More Likely to Use Services Like Chiropractic.
Still thinking about marketing for asymptomatic / wellness patients on the front end? This study reveals that adults with two or more chronic conditions are more likely to use the types of products/services traditionally thought of as “wellness” like: multivitamins, multiminerals, nonvitamins or herbs, mind-body therapies, massage, movement therapies, special diets, acupuncture, naturopathy, and chiropractic manipulation.
https://www.ncbi.nlm.nih.gov/pubmed/27149072
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