00:00 – Why you must invest in your practice
27:10 – Never sell care. Ever. Instead, test how you occur to patients.
37:09 – Why “educating” patients doesn’t work and what works better.

00:00 – Before you think that you have a problem, get the facts.
15:15 – 44:04 . Advanced Chiropractic Marketing (Lead gen, direct mail, marketing math)

00:00 – Are you “busy”?
08:46 – Being “UNokay” and Moustaches 🙂
23:15 – Time vs. Results Economy

00:00 – Credit Card Debt
19:13 – Pocket Planner
30:58 – Letter Writing Tips

00:00 – Why it’s not effective to give patients treatment options
30:00 – The pros and cons of using a vacation relief doctor
34:35 – How to prevent patients from dropping out of care
41:55 – What to think about if you’re thinking about selling your practice one day
48:38 – Renting mailing lists
55:32 – Staff strategies while doctor is on vacation