“Thank you for selecting me as one of your "Members of the Month". I was looking back through some of of the initial paperwork I filled out and the transformation has been significant. I started working with Altadonna Communications in the end of 2008, before the PBA and I don't even remember where I first heard about Ben Altadonna. But it was definitely a change in thinking from my chiropractic experience. My wife and I graduated from Logan College and began as associates in a high PVA, low new patient per month office and worked with that DC for seven years.
It was a busy practice, but that DC had built it up to that over 30 years. It was a great experience and when we left we thought we where prepared to go out on our own. But starting out there was a lot of resistance to that type of practice start-up, not to mention I don't recommend starting a business during the worst economy in my lifetime! We did not have years to wait to establish that type of practice. As you say there is a difference between the should be world and the real world. We began with implementing the monthly newsletter and testing ads. It was an eye opening experience. As time went on we joined PBA and continued with emails, Modern Physician letters etc etc. Our practice has become so much easier to manage and last month referrals accounted for over 80% of our new patients. Over the last 3 months it's higher than that. We are not pressuring our patients and in return the referrals come a lot more easily...
Our patients feel free to come and go as they please. We still adhere to scheduling our patients (for my wife's sanity!), but as we have gone along patients know more and more that dropping in is ok! We work 3 full days (M-W-TH) and 2 half days (Tues pm and Fri am). My wife only works on our full days. Eventually we will move to M-TH, but right now I really enjoy my Tues mornings and Friday afternoons! It really seems to break up the week and help me stay focused! I know now that it is ok to adjust on the first visit and we don't have to have a "commitment" from patients to come for months and months. Some will continue care and some won't and that is ok. Anyway thank you for helping my practice, and a lot of other practices run as painlessly as possible. I appreciate you and your staff and wish you all the best! ”
Dr. Pete Harris, D.C.