Even though ChiroTrust® members who are consistent about giving patients short-term relief care enjoy more stable practices full of new patients (mostly referrals) and a lot of welcomed walk-ins, AND A LOT LESS STRESS, I recognize that some newer members may continue try to get patients to stay for long-term care and try to educate them into wellness and/or maintenance care.
And although some doctors are good at “closing” patients, they are dependent on high PVA and high case fees, and if they were honest, they’d admit that it’s not only a hassle, it’s very difficult to build a referral-based practice around it.
These type of practices tend to create the most stress and are the least stable. The doctors must spend a lot more money in marketing and/or offer every service under the moon to build-up the case fee and maximize insurance reimbursement.
Or they sell a lot of visits at a discount.
It’s selling. A fast lane “numbers game” practice that has added to the controversy surrounding Chiropractic.
It doesn’t matter that some doctors can pull this off both in and outside of Chiropractic and this has nothing to do with the benefits of Chiropractic or if this is right or wrong.
This has everything to do with what consumers have wanted, do want, and will always want.
Nevertheless, I recognize that many D.C.s can’t shake off the old ways.
It is what it is, but reality remains…
If you give patients what they want, use the “done for you” ChiroTrust® systems, take every Friday-Sunday off, then everyone — including you and your patients — will be a lot happier.
….and over time, your practice will grow and become self-sustaining.
And THAT’S a real business.
If you are struggling with the concept of first giving patients what they want and naming and marketing your practice accordingly, please do not hesitate to call me Mondays through Thursdays on the Strategy Session Call line.
…because no matter how well you are doing or how bad you are struggling, I can help you create a smoother and enjoyable practice.
Watching Your Back,